Overview

Losing oneself in the pursuit of greatness is the key to finding the truest version of who they really are. 

With the help of of Nike’s time-tested products, Brayden Mills becomes a conduit bridging the gap between his old and new self. The dichotomies in these dual pursuits are essential and interconnected, forming a synergy crucial for personal growth. 

“Lose Yourself” is more than a spec commercial—It’s a visual exploration of personal transformation and empowerment; and equally an opportunity for people to come together, take risks, learn, grow, and be a part of something bigger than themselves. Through Brayden’s story, we inspire viewers to embrace discomfort, push their limits, and embark on their own journey of self-discovery with Nike as their steadfast ally.

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